Putting customers at the core and turning challenges into opportunities is the cornerstone of CIMC Equilink’s service. In June 2022, we partnered with a long-term distribution and container trade customer to solve critical pain points including order backlogs caused by epidemic logistics restrictions and customized product demand gaps. By providing tailored, one-stop solutions and proactive service, we not only helped the customer ship all stuck goods smoothly but also boosted their cumulative purchase volume to nearly 2 million yuan. Below is the full story of how we deepened customer cooperation through professional problem-solving.

Business Background: A Growing Partnership Faced with Dual Challenges

This customer has been a valued partner of CIMC Equilink since 2020, with a steadily growing business volume:

• 2020: Initial cooperation with a ¥500,000 purchase of container parts

• 2021: Business volume surged to nearly ¥1,000,000

• 2022: The customer expanded its business scope to include new container processing and small-scale parts distribution, leading to a sharp rise in container parts demand. By mid-May 2022, their purchase volume had already reached nearly ¥500,000.

Amid the business growth, the customer was hit by two urgent challenges due to COVID-19 logistics controls:

1. ¥760,000 worth of orders stuck in shipment: Goods were scattered across warehouses in Shanghai, Yangzhou, Ningbo and Guangzhou, unable to be consolidated for delivery; LCL sea freight costs were prohibitively high, leaving the customer with no choice but to wait for lockdown restrictions to lift.

2. Customized product demand unmet: The customer requested a new door panel combination with pre-welded door hinges, but the factory’s standard offering was door panels and hinges packaged separately for on-site welding by the customer—a solution the factory initially stated it could not adjust.

The customer was in urgent need of both the stuck goods and the customized door panel combinations, and CIMC Equilink’s core mission was clear: deliver feasible, customer-centric solutions to meet all urgent needs.

Proactive Actions: Three Core Solutions to Solve Customer Pain Points

We launched a targeted service plan after in-depth communication with the customer, combining demand analysis, logistics integration and product customization to address their challenges step by step:

1. Customized Product Solution: From "Separate Parts" to "Turnkey Finished Product"

First, we dug into the root cause of the customer’s insistence on pre-welded door hinges: frequent loss of separate door hinges at their box factory, coupled with limited on-site manpower, unmanageable welding workers, increased operational costs and reduced work efficiency from separate shipping and on-site welding.

Instead of simply trying to adjust the factory’s production process, we proposed a more optimal alternative: a complete set of finished 40HC rear door frame combinations with pre-assembled and welded hinges. This turnkey solution not only met the customer’s core need to avoid on-site welding and part loss but also saved their processing time and operational costs while simplifying on-site management.

The customer immediately confirmed the fit of this solution and placed an order for 36 sets of 40HC rear door frame combinations, with the factory promising delivery within one week—solving the customized product demand in a more efficient way.

2. Order & Logistics Integration: Comprehensive Sorting to Lay the Foundation for Optimal Shipment

For the ¥760,000 backlogged orders, we launched a full-scale information integration and sorting work:

• Sorted all backlogged order details, including product types, quantities and storage locations across four cities.

• Verified real-time logistics and epidemic prevention policies in each region to identify feasible consolidation and shipping channels.

• Confirmed cargo weight, inventory product specifications and quantities, and proposed value-added suggestions for the customer to add additional purchases (without affecting overall delivery timelines) to maximize container space utilization.

• Assessed factory packing feasibility and formulated detailed packing plans for consolidated shipments.

The goal of this comprehensive sorting was to integrate all customer order information and design a cost-effective, time-efficient optimal shipping plan that combined backlogged orders and new customized orders.

3. Targeted Shipment Solution: Dual-Port Consolidation to Unlock All Stuck Goods

Based on the sorted information and logistics policies, we provided the customer with a dual-port consolidated shipping solution that maximized space utilization and minimized logistics costs, with clear, actionable steps:

• Ningbo Port Shipment: Recommended the customer purchase a certain quantity of corner castings, enabling consolidation of goods from non-Shanghai suppliers at our Ningbo corner casting factory. The consolidated goods were shipped in 1×20GP from Ningbo Port, solving the problem of scattered goods in Yangzhou/Guangzhou.

• Shanghai Port Shipment: Compiled a detailed list of in-stock products in our Shanghai warehouse and suggested the customer select and add relevant purchases. We then consolidated the customer’s backlogged orders and new orders (including the 36 sets of rear door frame combinations) to fill 2×40HC containers, realizing bulk shipment from Shanghai Port.

We presented the customer with a detailed packing plan for both ports, clearly explaining how the solution maximized container space and cut logistics costs—making it the most optimal choice for their urgent shipment needs.

Pleasant Results: Smooth Shipment & Explosive Business Growth

The customer fully accepted our suggestions for additional purchases and the dual-port consolidated shipping plan. With our seamless coordination of warehouse consolidation, factory packing and port shipping, all goods (including backlogged inventory and newly purchased products, totaling ¥1.45 million) were shipped smoothly in June 2022.

This successful solution not only solved the customer’s urgent shipment and customization needs but also deepened their trust in CIMC Equilink’s professional service and problem-solving capabilities. By the end of June 2022, the customer’s cumulative purchase volume of container parts from our company had reached nearly ¥2,000,000—a remarkable growth from the start of the year, and a testament to our customer-centric partnership.

Our Service Philosophy: Customer-Oriented, Proactive Solution-Providing

This June success story is a true reflection of CIMC Equilink’s core service philosophy: we do not just supply high-quality container parts, but also listen deeply to customer needs, dig into the root causes of their pain points, and proactively provide feasible, customized one-stop solutions. We stand with our customers through every challenge, turning logistics bottlenecks and product customization needs into opportunities for deeper cooperation and mutual growth.

CIMC Equilink: Your Trusted One-Stop Supplier for Container Parts & Solutions

We provide a full range of high-quality container parts for global customers, including:

• Dry container parts, reefer container parts, ISO tank parts

• Customized finished components and structural assemblies (tailored to your on-site operation needs)

• Shipping containers for sale (new/used, standard/custom sizes)

Whether you are facing logistics challenges, need customized container parts, or are looking for a reliable long-term supplier of container solutions, CIMC Equilink has the professional strength and proactive service to support your business growth.

Get in Touch for Your Customized Container Solutions

If you are looking for high-quality container parts, ISO tank parts or shipping containers for sale from China, or need personalized solutions for your container purchase, shipment and customization needs, contact us:

• Email: info.equilink@cimc.com

• Submit a quick quote for professional one-stop service and product recommendations

CIMC Equilink – Grow together with customers, solve challenges with professional solutions!

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